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Mercats de Barcelona
Enhancing Market Flow for Inclusive User Experience
CHALLENGE
How might we re-organize the structure of the market to enhance the user flow, so both locals and tourists can enjoy their co-existence in a sustainable way?
SOLUTION
A digital navigation system combining screens at the market entrance and floor guidance, offering tourists an exclusive path that mirrors the local experience while minimizing congestion for residents.
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The loyalty card encourages tourist participation: by collecting stamps through purchases, visitors can win a sustainable food basket made from market surplus — aligning with waste-reduction goals.
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