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The Cinnamon Roll Collection
FOOD IS TRENDING
As the new marketing strategy, using food as marketing creates a buying impulse for the customer: buy it fresh before it gets cold, viewing the product as a reward and not just a necessity. Moreover, the sensory appeal make the user crave the product and most of the times connect with nostalgic moments reminding them of comfort.
VIDEO CAMPAIGN
USER PERSONA
MOODBOARD
BEHIND
THE SCENES
Are you ready to discover
your sweeteness?
Client:MANE PERFUMES
Year: 2025
Project name :
The Cinammon Roll Collection
Description :
4 fragrances, 4 personalities.
More than just scents, this collection invites you to discover which fragrance truly reflects who you are
Innovation impact:
Redefining mass collections through personalization and human-centered design.
SKILLS APPLIED
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RESEARCH & INSIGHTS:​
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Market research
In-store observation
Benchmark
Market trends
User personas
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CONCEPT DEVELOPMENT:​
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Moodboards
Packaging design
Content creation
In-Store Experience
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PRODUCTION:​
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Video Campaign
Scripting
Editing
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