NESSPACE
by
Ever tried working from a coffee shop only to be interrupted by a no-laptop policy, unstable WiFi, or a dozen conversations happening around you?
Well, you're not alone.
Nesspace—a concept that blends the cozy atmosphere of a coffee shop with the functionality of a creative co-working space.
USER PERSONAS
For those who seek productivity and great coffee.
Main features different from our competitors:
• Limited free access for Nespresso Members
• Rooftop garden to promote sustainability
• Sleeping pods
• Exclusive workshops related to Nespresso origins
– to educate people about the brand
• Gym
• Kitchenette
• Partnerships with brands such as Apple, LinkedIn, Adobe, and ChatGPT to offer members discounts and enhance creativity
Skip the coffee shop hustle—get your coffee and workspace all in one.
BUSINESS PLAN
Client:Nespresso
Year: 2024
Project name :
Nesspace Co-Working
A concept that blends the cozy atmosphere of a coffee shop with the functionality of a creative co-working space.
Description :
Innovation impact:
Diferentiate from a normal coffee shop and make it exclusive, reaching a broader audience by adapting to the trends of coffee and co working culture
SKILLS APPLIED
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RESEARCH & INSIGHTS:​
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Market research
Secondary research
Hypothesis development
Marketing trends analysis
Competitive analysis
Segmentation
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STRATEGIC FRAMEWORK:​
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Identification of entry barriers
Assessment of legal implications
Financial analysis & projections
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IMPLEMENTATION:​
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Communicational plan
Back office & operations
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​PROJECT MANAGEMENT:
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Lotus Technique
The Six Thinking Hats